Is your experiment set up correctly?I recently came across an experiment that blew our minds. All the results were positive — every KPI was up, and there were indications…Aug 27, 2024Aug 27, 2024
Trigger Conditions in A/B TestingOne of the most critical aspects of designing an A/B test is choosing the right Trigger condition . But what exactly are trigger…May 30, 2024May 30, 2024
Painted Door TestsHave you ever clicked on a subscription plan button only to see a prompt saying “Not available yet but coming soon,” or tried multiple…May 24, 2024May 24, 2024
Leveraging AI in A/B Testing: A Data Scientist’s PerspectiveIn the rapidly evolving digital landscape, businesses continuously seek innovative strategies to enhance user experience and boost revenue…Mar 18, 2024Mar 18, 2024
How Not to Be a Good Data Scientist?Data Science is a fast-evolving field. With the advancement of tools and technologies, it’s easy to focus on the shiny new objects and…Feb 5, 2024Feb 5, 2024
The ABCD of A/B testing (Part-2)In my last article https://prerit-saxena.medium.com/the-abcd-of-a-b-testing-6afe72421548, I talked about the intuition behind A/B testing…Aug 7, 2023Aug 7, 2023
The ABCD of A/B testingIntroduction: Randomized Controlled Trials have existed for over a 100 years now, mostly in clinical trials. However, with the advancement…Jul 27, 2023Jul 27, 2023
Saturation of A/B experimentsI have been very interested in the area of A/B experiments over the past 1 year or so. Definitely, A/B experiments have grown…Feb 7, 2021Feb 7, 2021
Can we solve the tomato crisis using analytics ?Recently came across this news article on “The Logical Indian” website.Jan 23, 2021Jan 23, 2021
